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How To Sell Whatever You Are Selling To A Lot Of People

Being a salesperson is one of the most misunderstood roles one can ever take up.

A majority of people have the mind-set that anyone who brings a product or service for them to buy is after their money, and wants to dispose of something that is not worth using. They also see a salesperson as one who is under the pressure by his company, to meet a given target for a promotion or to avoid getting laid off. 

In such a case, they pitifully buy the little they can, just to keep him in his job. Generally, the concept of dealing with a salesperson is one that isn’t as lucrative as visiting a physician, even though both are interested in a person’s wellbeing. So, if you’re passionate about selling a product or service but have become disheartened by the outcome of your efforts, you need to make a rethink about your strategies. You can actually sell anything in huge quantities if you want to. In this

1. Read, study and research

If possible, also have personal experience with the stuff you want to sell. It will give you uncommon confidence in presenting to a prospect, and in convincing him to buy it.

Know all there is to know, and more on the item you want to sell. Find out your target population, what they do, and the reasons they should purchase what you are selling. It is easier to know your market and the specific kind of people who will in turn be your buyers.

Everybody doesn’t need what you have. It is important you are in the know of existing competitors and evolve ways to be a head above them. Research on the origin of the product, and the problem that led to its creation. Also, ensure you are well equipped with the right information to provide answers to curious customers.

Most often, salespersons get hit below the belt when they are asked questions that they weren’t prepared for, or they are shown the obvious flaws in the products, services or ideas they are presenting by no other subjects than their prospects.

Apart from one-on-one meetings with people, you can leverage the online presence of companies and individuals through researching their social media accounts on Facebook, Twitter, or LinkedIn. Blog sites and company releases can also provide useful information on what they are all for, what their likely needs are, and the solutions you can provide them.

2. Step away from your knowledge bank and pay attention to your buyer

Inasmuch as you have acquired both the personal and theoretical knowledge required to convince a prospect to buy from you, you should do all you can to not make the whole scenario all about you.

You aren’t selling to yourself rather, you are selling to a rational being with his concerns and peculiarities. After introducing yourself and what you are representing, you need to ask questions. Then, listen for answers.

Your questions should be on how you can help them with respect to their pressing needs that deal with your area of business. If you haven’t gotten the real picture on what their concerns are, ask more questions in the same direction. Don’t be in a hurry to assume that you have understood what they want.

Don’t also be in a hurry to interrupt them in a bid to better present their grammar. Ask questions to validate their statements. For example, you could ask, “From what I understood, you prefer a premium service to a standard service. Am I correct?” Be prepared to hear a lot of words that do not hit the mark directly. However, with understanding and by giving them your undivided attention, you’ll be able to sift out their main concerns from their embellished statements.

3. Establish a connection with your buyers

Human beings are social creatures who want to feel wanted and would desire  physical and emotional connection in almost all they are involved in. As a salesperson, you have to understand that you must be personable with your prospects by making them feel relevant without sounding flattering.

Your conversation with your prospective buyers should be professional and at the same time, be about what they desire from what you’re trying to sell. Tell stories and make analogies that carry the essence of your product or service. Involve them in the decision-making process, and never write off their contributions.

Even if they are silly in their choices, do not make it obvious. Rather, try to suggest the value they could gain from using the alternative. Even when you didn’t close a deal with them immediately, do not push it further by telling them they are making a wrong choice, and don’t look disappointed. Suggest calling them on a later time, or request to leave your phone number with them for further enquiries whenever they feel like.

4. Remember that everybody has different personalities

There are people who make sales easy, and there are those who are very difficult to deal with, given their endless questions and arrogance. As a salesperson, you have to be prepared for the differences in the personality of people so that you won’t be getting into trouble or get discouraged from selling.

Based on the situation, you should try to adjust in order to suit your prospect’s personality. If he is the talkative kind, try to make yourself listen for longer than necessary without getting irritated. If you meet the kind that asks for facts and testimonies from users, be willing to provide such. Make yourself adjustable as there is no one size that fits all prospects.


It might interest you to know that when you are knowledgeable on the product or service you want to sell coupled with the adequate information on who your target population is, and when you listen to your buyers, establish a connection with them, and bear it in mind that they all have their individual personalities, you are sure to sell whatever you wish to sell to a lot of people.